Mike Bifulco: This is Tiny Improvements.

I'm Mike by ko

There's a difference between the
skills needed to write code and those

needed to lead a successful business.

Many people get into tech
because they want to build a

startup and change the world.

But as I've learned through my own
journey, the skills needed to write

code are not the same as those needed
to build a successful business.

The secret sauce is not taught in
computer science programs or at bootcamps.

This gap is significant, especially
for those who don't just dream of

joining a tech giant, but rather want
to be a trailblazer and aspire to

be a founder of the next big thing.

A fundamental skill of building
a product involves continuous

evolution of product strategy.

This is where feedback, analytics
and iteration become invaluable.

It's more than just building.

Once it's building marketing, testing,
learning from real feedback and adapting,

they're all critical ingredients.

And my journey with
craftwork, for instance.

The process of constantly tweaking
and improving our product based

on customer data has been crucial.

It's a cycle of iteration that helps
functional products become great ones.

A critical aspect of this
iterative process is measurement.

Understanding what to measure in
setting realistic goals and metrics are

foundational to any business's success.

It goes past trusting your gut.

It's also about making informed changes.

At craft work we've seen over and
over that honest and realistic

measurement of the right metrics is key.

This approach helps us not only in
refining our product, but also in

steering the business effectively.

It's a practice of self honesty
that transforms insight into

actionable steps towards improvement.

This involves acknowledging what's working
and more importantly, what isn't working.

As I've built out my work with my personal
site, I do my best to apply these same

principles of measurement honesty.

And self-reflection.

Regularly evaluating my creation and
engagement strategies has been a journey.

I do my best to regularly
take an objective.

Look at what resonates and what falls flat
and make informed decisions from there.

This process though, sometimes
daunting is incredibly rewarding as

it leads to a deeper understanding
of my audience and hopefully a

more impactful online presence.

Whether you're developing a
product, building a business

or working on something else.

I encourage you to constantly
question, measure and refine.

So take this challenge,
measure your work, ask the hard

questions and be ready to change.

We're all somewhere between the
before picture and the after picture,

the key is to keep moving forward.